Insights

Signal over noise.

Jetson news, views, insight into how winning
organizations turn disruption into advantage.

The Dominant Emotion in Enterprise AI Isn't Excitement — It's Fear

We analyzed 9,648 online signals from people in the middle of enterprise AI transformations. The dominant emotion isn't excitement — it's fear. Here's what that means for leaders, and why strategy (not tooling) is the real unlock.

Brooke Hovey/Apr 15, 2026

Product

Dynamic Addressable Segments: Moving Beyond Static Personas

Demographics and static personas were outdated the moment they were published. Jetson's Dynamic Addressable Segments (DAS) start with real-time behavioral signals, clustering them into audiences you can actually reach, message, and measure.

Brooke Hovey/Mar 11, 2026

Product

Introducing Jetson GEO: Be Part of the Answer, or Be Invisible

Today we're officially launching Jetson GEO — a solution that helps clients understand how AI engines see, cite, and recommend their brands, and execute the strategies to show up where decisions are being made.

Brooke Hovey/Feb 12, 2026

Company

The Code Word That Stuck

Every company starts with an idea. Ours started with a code word. "Jetson" was meant as a placeholder — but it earned its place, because it captures a mindset: marketing shouldn't be incremental, it should be transformative.

Brooke Hovey/Jan 8, 2026