News

What we’re reading. What we’re thinking. What’s worth your time.

A running feed of Jetson Collective news, insights from our AI Leaders, client case studies, analysis from ReturnOnAI.ai, and more.

Research

The Dominant Emotion in Enterprise AI Isn't Excitement — It's Fear

We analyzed 9,648 online signals from people in the middle of enterprise AI transformations. The dominant emotion isn't excitement — it's fear. Here's what that means for leaders, and why strategy (not tooling) is the real unlock.

Brooke Hovey/Apr 15, 2026

Research

Top AI adopters redesign the work, not just the tools

Few CEOs see measurable AI revenue gains. The companies that do are redesigning workflows and decision rights instead of layering AI on top.

Jetson Collective/Oct 12, 2026

Research

Accountability for AI is moving into the executive suite

CFOs and Chief AI Officers increasingly own AI outcomes. The challenge is converting productivity gains into profit without the baselines to prove it.

Jetson Collective/Oct 5, 2026

Company

Jetson named a Certified Claude Partner by Anthropic

Anthropic has named Jetson a Certified Claude Partner based on our deep technical expertise and track record of successful engagements.

Jetson Collective/Oct 5, 2026

Research

AI returns are real for companies that define the payoff first

BCG measures a 13.8% return on GenAI and AI agents this year, but only for organizations that set ROI criteria before they deploy.

Jetson Collective/Sep 28, 2026

Research

Fix the workflow before you automate it

AI deployments are failing where companies automate broken processes. The returns are going to firms that fix the process and the systems first.

Jetson Collective/Sep 21, 2026

Research

How widely you deploy AI doesn’t determine what it returns

Most of the Fortune 500 runs agentic AI, but only about a third of firms see it lift EBIT. Architecture and process fit make the difference.

Jetson Collective/Sep 9, 2026

Company

Alex Southworth and Chitra Thankaswamy join Jetson Collective as advisors

Two leaders with deep experience in AI and go-to-market transformation, one as a consultant to B2B companies and one as a Fortune 50 CMO, join the Jetson advisory bench.

Jetson Collective/Sep 9, 2026

Research

Reporting AI returns isn’t the same as measuring them

Most firms now say AI is paying off. Far fewer can quantify it, and very few can tie it to profit.

Jetson Collective/Aug 31, 2026

Research

Point AI at high-volume, rules-bound work first

Scattered pilots are stalling B2B revenue growth. The largest efficiency gains are coming from contract, compliance and reconciliation work.

Jetson Collective/Aug 25, 2026

Research

Define the business goal before you buy the AI tool

Banks that set business goals before buying AI see better returns. Half of enterprises already running AI in production still can’t prove ROI.

Jetson Collective/Aug 18, 2026

Research

Governance and cost control now decide which AI projects reach production

Most stalled AI programs aren’t failing on technology. They’re failing on governance gaps, surprise costs and experts who drop out before launch.

Jetson Collective/Aug 11, 2026

Research

Early AI returns are common. The capacity to scale them is not.

Three-quarters of enterprises report AI returns, but only a small fraction have the data, leadership and training in place to grow them.

Jetson Collective/Aug 4, 2026