Jetson DAS
Identify and engage the audiences that actually drive growth — not static personas, but Dynamic Addressable Segments revealed through behavioral signals.
Most audience strategies are built on demographics and personas that were outdated the moment they were published. They describe who people are on paper — not what they're actually doing, thinking, or ready to buy.
Jetson takes a different approach: Dynamic Addressable Segments (DAS). Instead of starting with assumptions, we start with signals — real-time behavioral data drawn from search, social, reviews, forums, and purchase patterns.
Our proprietary model surfaces what people are searching, saying, watching, reviewing, and buying right now — then clusters those behaviors into segments you can actually reach, message, and measure.
What We Deliver
DAS Discovery Report
A foundational analysis of behavioral signals in your category – revealing the target audiences with the greatest growth potential and the behaviors and motivations that define them.
Paid, Owned, Earned & Influencer Strategies
Playbooks tailored to each segment, with specific channel recommendations, messaging frameworks, and approaches designed to activate these audiences.
Ongoing Segment Intelligence
Continuous monitoring of current and emerging segments over time – deepening understanding of your audiences and tracking behavioral shifts that drive strategy.
Contact us to learn more or join the beta.
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